ProjectMark News

Is it Cheating to Use AI in AEC Marketing?

Is It Cheating to Use AI in AEC Marketing?

Artificial Intelligence (AI) has revolutionized the way we work and communicate. In the architecture, engineering, and construction (AEC) industry, AI is a game-changer that has the potential to transform the way we market our services. However, there's one question that often arises when it comes to using AI in AEC marketing: Is it cheating?

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Building Good Habits with Data

Building Good Habits with Data


Data is the backbone of decision-making, but how do we ensure that we have all the necessary data we need? In this blog post, we will explore the challenges of data collection and management and present a holistic approach to building good habits with data. We will cover the following topics:

  1. The Data Challenge: Why data collection is a challenge and why we don't always have the data we need.

  2. The Data Spree Approach: A common approach to data collection that has its pros and cons.

  3. The Customer Journey Approach: A more comprehensive and focused approach to collecting key data that emphasizes the creation of better data collection habits.

  4. Data Stewardship and Roles: The importance of empowering others to help with data management and ensuring that data is properly managed.

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Jake Albini a Panelist from Harvest Properties

Winning the Interview with Jake Albini

ProjectMark interviewed Jake Albini, the Construction and Development Director for Harvest Properties, in preparation for our upcoming webinar: Winning the Presentation. For Jake, he's always looking for partners who are willing to "explore the new," in the industry. From technology to process, Jake and his development firm look for partners that can exemplify a forward-thinking approach. In this post, we'll learn a little more about Jake Albini and the additional aspects he looks for in design and construction partners. 

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