Artificial Intelligence (AI) has revolutionized the way we work and communicate. In the architecture, engineering, and construction (AEC) industry, AI is a game-changer that has the potential to transform the way we market our services. However, there's one question that often arises when it comes to using AI in AEC marketing: Is it cheating?
Chaz Ross-Munro, CPSM is the Director of Marketing for ProjectMark and has been an AEC Marketer for 16 years.
During a recent ProjectMark webinar, our moderator Troy Parkinson (SagePresence) asked one of our panelists Brent Britton (CoreX Legal) about AI and its impact on society. In this blog post, we'll dive into AI, its impact on society, and where this all may be heading.
Artificial Intelligence (AI) has been a topic of interest among computer scientists for decades. With the emergence of natural language processing (NLP) and deep...
Data is the backbone of decision-making, but how do we ensure that we have all the necessary data we need? In this blog post, we will explore the challenges of data collection and management and present a holistic approach to building good habits with data. We will cover the following topics:
The Data Challenge: Why data collection is a challenge and why we don't always have the data we need.
The Data Spree Approach: A common approach to data collection that has its pros and cons.
The Customer Journey Approach: A more comprehensive and focused approach to collecting key data that emphasizes the creation of better data collection habits.
Data Stewardship and Roles: The importance of empowering others to help with data management and ensuring that data is properly managed.
We have continued to improve the product over the past month and have made some significant updates.
In preparation for our upcoming webinar, "Making Strategic Planning Your Superpower," we interviewed Sarah Kinard with The Flamingo Project to understand what he thinks AEC firms need to know when working on their strategic plans and strategic planning process.
In preparation for our upcoming webinar, "Making Strategic Planning Your Superpower," we interviewed Will Swearingen with Zweig Group to understand what he thinks AEC firms need to know when working on their strategic plans and strategic planning process.
ProjectMark interviewed Jake Albini, the Construction and Development Director for Harvest Properties, in preparation for our upcoming webinar: Winning the Presentation. For Jake, he's always looking for partners who are willing to "explore the new," in the industry. From technology to process, Jake and his development firm look for partners that can exemplify a forward-thinking approach. In this post, we'll learn a little more about Jake Albini and the additional aspects he looks for in design and construction partners.
ProjectMark recently had the opportunity to sit down with Mick Unwin, Partner for Plus Development Group, and learn a little more about his career and the key elements he looks for in any design or construction partner.