ProjectMark News

The Four Parts of a Winning AEC Executive Summary

Wait! Don't start writing it yet! The first thing you should know about writing an executive summary is not to start writing it until you have a solid understanding of what solution you are providing for your prospective client. The purpose of an executive summary is to convince your prospective customer in one to three pages that he or she needs to buy your solution, so it's not actually a summary. As Tom Sant says in his book, Persuasive Business Proposals, "The executive summary is the single most important part of your proposal. It's the only part that's likely to be read by everybody involved in making a decision."  

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AEC Cover Letter Bingo

Creating AEC Cover Letters that Stand Out

Cover letters are one of the most important documents you'll write and include in your proposals, although they are often an afterthought to most proposal submittals. A cover letter is the first impression of your proposal. How you tell your story in your cover letter demonstrates you have a critical understanding of all the data you've acquired over the past months prior to the RFP being released. In this post, we'll talk more about how to write a winning cover letter and not bore the selection committee member reading it in the process. 

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2022 SMPS SERC Recap

Last week Society for Marketing Professional Services  (SMPS) kicked off the Southeast Regional Conference (SERC) where ProjectMark was a proud exhibitor. This post summarizes some key points from a few of the great sessions at the conference. It was a great experience to connect and learn with so many great AEC marketers face-to-face!

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